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PIPA: OneGTM's Methodology for Organizing GTM Plans
PIPA is a clear and scalable methodology that helps marketing and GTM teams structure their work from strategy to execution.

Nelly Rinot
Mar 33 min read
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B2B Marketing Is Not the Problem—Your GTM Strategy Is
Scaling an effective GTM strategy requires more than campaigns and attribution models. With OneGTM, you gain a structured, scalable approach

Nelly Rinot
Feb 42 min read
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Putting AI Where It Belongs
as AI agents become more capable, a fundamental question arises: Are single-task AI agents enough?

Nelly Rinot
Jan 304 min read
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Is SaaS Dead? A Look at the Future of Software and the Rise of Solutions Like OneGTM
SaaS is thriving—evolving to meet the demands of modern businesses, integrating cutting-edge technologies like AI agents, and delivering mor

Nelly Rinot
Jan 94 min read
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Why Businesses Are Moving Budgets from Headcount to AI Agents – and How OneGTM.AI Fits In
As budgets continue to shift, the businesses that succeed will be those that recognize the value of AI agents early. OneGTM is proud to be p

Nelly Rinot
Jan 83 min read
2 views
Take Charge: The Sales Leader's Guide to Building and Empowering High-Performing Teams
sales success is about more than just closing deals—it’s about owning the process from start to finish.

Nelly Rinot
Dec 25, 20244 min read
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Busy Bragging: How Inefficiency Masquerades as Productivity and Damages Your Organization
End the culture of busy bragging and embrace a smarter, more effective way of working with tools like OneGTM.

Nelly Rinot
Dec 25, 20244 min read
6 views
Growing But Never Getting Efficient Enough: How OneGTM Can Help Startups Avoid the Trap
In a reality where growth is the ultimate goal, OneGTM offers a different perspective: growth with efficiency and alignment.

Nelly Rinot
Dec 24, 20243 min read
1 view
The Loss of Founder DNA: What It Means for Your Company
The loss of Founder DNA doesn’t have to be a death stroke for a company, but it’s a challenge that requires proactive management.

Nelly Rinot
Dec 24, 20243 min read
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Why GTM Teams Aren’t Prompt Engineers—and Shouldn’t Have to Be
In the age of Generative AI, prompts are the key to unlocking productivity and creativity. They’re the starting point for generating...

Nelly Rinot
Nov 28, 20243 min read
2 views


The Evolution of the CRO: A Look Back, and Forward
I’ve lived in the startup and scale-up businesses world for most of the last 12 years, so it’s easy to identify significant shifts in...

Nelly Rinot
Nov 28, 20243 min read
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